These Retailers are Throwing Sales During Prime Day (Updating)

Where Amazon Prime Day goes, hype follows. And plenty of retailers use that excitement to their own benefit by throwing sales that coincide with Prime Day (Oct. 13 and 14 this year). 

For consumers, these competing sales bring more deals — and ways to save that don’t require shelling out for a Prime membership. Plus, given the timing of Prime Day this year (October instead of July), these sales might be a good opportunity to start shopping early for the holidays.

We’ll be updating the list below as more retailers announce plans to go head-to-head with Prime Day.

Target Deal Days

Dates: Oct. 13 and 14

Target threw its two-day Deal Days sale during Prime Day last year. And, when Deal Days didn’t happen in July this year, we wondered if Target would wait to take on Prime Day again. It has officially announced that it will.

This year, Deal Days will feature twice as many deals as it did last year — and those deals will run the entire length of the sale. Discounts will span pretty much every Target department, including electronics, home, toys, beauty and essentials. 

Check here regularly, as Target has also announced some deals will go live early.

Walmart’s Big Save sale

Dates: Oct. 11 to Oct. 15

Walmart has shared with several sources that it’s planning its Big Save sale during the week of Prime Day. The sale will take place online and will include deals on TVs, media players, kitchen appliances, video games, fashion, beauty, toys and more.

Throwing sales early in the holiday shopping season is normal for Walmart. But this sale seems designed to compete with Prime Day, given its timing.

More sales are sure to be announced, and we’ll be updating are article as they are.