The pandemic has made many retailers question how to handle massive in-store shopping events this year, with many dropping all forms of a traditional Black Friday shopping event. Target is the latest retailer to reveal their plans for the upcoming season and, like others that have come before them, these plans involve lots of new weekly sales throughout November.
How Target’s Black Friday deals will work this year
Target will kick off their weekly Black Friday ads starting Oct. 29 by previewing the upcoming week’s “Black Friday Now” sales. It is unclear at this time when exactly those sales will begin. But shoppers can preview deals every Thursday and shop them the following week. If Target keeps to its usual weekly ad timing, we predict new deals should kick off Sundays and last until the following Saturday.
Previously, Target announced that they would be extending their return policy on things bought via Target.com or at Target stores. Typically, shoppers have only 14 days for price matching Target items via Target prices, but Target will be extending that option to shoppers to last until Dec. 24 for the 2020 holiday season.