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Meet 2020’s Newest Shopping Holiday — the 10.10 Shopping Festival

Image: Getty

Between Black Friday, Prime Day and early holiday deals, shoppers have plenty of opportunities to shop. And now they have another. Coresight Research and Shopkick (the rewards app) have combined forces with a slew of retailers to create a new online shopping day. It’s called “10.10” and will take place Oct. 9 to 12 (including Oct. 10, aka 10.10).

If it seems strange that the retail industry can invent a shopping holiday out of thin air, remember that Amazon Prime Day, Green Monday and Cyber Monday were deliberately coined and created.

What is the 10.10 shopping festival?

As the festival is in its first year, there’s no telling whether it will catch on. But, essentially, it’s a shopping and sales day modeled after Alibaba’s Singles’ Day (which takes place on Nov. 11). Coresight Research and Shopkick (as 10.10’s originators) say they founded the event as away to help hard-hit retailers incentivize early holiday shopping.

How to find 10.10 deals

According to the event’s website, shoppers can get informed about deals and shop them by downloading either the Shopkick or Fashwire app. Don’t want to download an app? It’s not clear yet whether retailers will also promote 10.10 deals on their own websites and in their own deal emails. But these are the retailers that are participating if you want to check:

  • Airband
  • Bloom Beauty
  • Denzen
  • Guess
  • Jos. A. Bank
  • Ship Kroger
  • Lenovo
  • Men’s Wearhouse
  • ProFlowers
  • Shoe Carnival
  • Ulta
  • And more. See a full list.

Or, follow 10.10 on Twitter for more updates.

Other early holiday sales to shop

The middle of October is already getting crowded with sales. In addition to Prime Day, other retailers, including Target, Kohl’s and Walmart, are throwing their own versions of Prime Day sales. So, if you don’t find what you want during 10.10 promos, check out these retailers the following week.