The pandemic is forcing many retailers to rethink the way they treat the holiday season in 2020. Many stores are quickly refocusing the holiday away from crowds and long lines typically associated with Black Friday. Macy’s, however, hasn’t just changed their store hours – they’ve altered one of the most cherished holiday traditions: The Macy’s Thanksgiving Day Parade.
In a statement, Macy’s announced that all Macy’s stores will be closed on Thanksgiving Day. Macy’s is encouraging their customers to shop their online store and through Macy’s mobile app instead. Macy’s also confirmed that they will be releasing their holiday sale and pricing information earlier this year. Macy’s locations will reopen the Friday after Thanksgiving, offering curbside pickup and same day delivery options.
As for the Macy’s Thanksgiving Day Parade, Macy’s announced that the longstanding parade will still take place this year but that it will only be viewable online. Macy’s and the Mayor of New York are working together to allow the parade to continue but will not be allowing any attendees to be present. The change is yet another major adjustment New Yorkers are facing after struggling with the pandemic earlier in the year.
Click here to find out which other stores have confirmed closures on Thanksgiving Day.