The 2020 holiday season continues to see extraordinary changes with Home Depot’s announcement that they are killing off their traditional Black Friday weekend event this year. Many retailers are taking non-traditional approaches to the holidays due to COVID-19, but Home Depot’s latest decision is by far the most extreme to date.
In a press release yesterday, Home Depot has announced that rather than holding a weekend sales event for Black Friday in 2020 they will instead be holding Black Friday savings and discounts starting in early November and going through all of December. They also confirmed in the release that they will remain closed on Thanksgiving Day.
In efforts to continue their shopping flexibility due to the pandemic, Home Depot is also refocusing their mobile app to help shoppers be as prepared as possible for upcoming sale events. New features in the app will allow shoppers to see early-access deals before they go live online.
Many retailers that are traditionally opened on Thanksgiving Day have flipped the script for 2020 and announced that their doors will be shuttered for the holiday. Check out our Stores Closed on Thanksgiving coverage to see which stores have confirmed their closing. Thus far, Home Depot is the only retailer to announce major changes to their Black Friday sales events. It seems likely, given the severity of Home Depot’s announcement, that other retailers may follow suit or make other, possibly more extreme, changes.