Best Buy will drop its first official Black Friday deals on Oct. 13 and 14. Yes, that’s Amazon Prime Day. It also revealed its Black Friday ad will drop “later this month.”
With this announcement, Best Buy officially becomes the first retailer to announce Black Friday deals for the 2020 season. And the fact that the ad might come out later “this” month (October) suggests an earlier-than-usual release for the ad itself (which came out Nov. 7 last year).
These Black Friday deals will be shoppable early
For two days (Oct. 13 and 14), shoppers will be able to purchase a dozen of Best Buy’s Black Friday deals from its upcoming ad, including:
- Samsung 70-inch Class 4K Smart TV for $529.99: According to Best Buy, this deal will actually be on the cover of its Black Friday ad when it comes out. This price tag is about $20 lower than the lowest doorbuster price we saw on 70-inch 4K TVs last year.
- Laptops starting at $119.99.
- JBL Free True Wireless headphones for $69.99.
By announcing these deals early, Best Buy makes it even more clear that 2020 will be a longer and earlier Black Friday season. Over the years, we’ve seen Black Friday sales begin around a week before Thanksgiving — but never quite this early.
At this point in October, we are usually waiting for the very first ads to drop. This year, though, shoppers have not only early Black Friday deals, but Prime Day to contend with. In fact, it’s likely that Prime Day’s new October timing this year is pushing retailers to kick-start holiday shopping early. Best Buy isn’t the only retailer offering special deals during Prime Day.
Other holiday season details from Best Buy
Best Buy also revealed that it will offer a more flexible price-matching policy for the holidays. Usually, major retailers don’t offer any form of price matching on deals advertised as Black Friday deals, but, this year, Best Buy is offering what it’s calling its Black Friday Guarantee. If you pick up one of the above early Black Friday deals (or any others bearing a “Black Friday Price Guaranteed” label) on Oct. 13 or 14, and Best Buy’s price falls lower before Nov. 28, you’ll get a refund of the difference. Target announced a similar extended price-match plan last week.