The word “traditional” has been thrown around a lot this holiday season. Due in large part to the pandemic, there is nothing traditional about Black Friday 2020. Many retailers have opted to do month-long savings events rather than focus on a single day in November. Many retailers are closing, some for the first time ever, on Thanksgiving Day. We had predicted that most, if not all retailers, would opt to move the bulk of their holiday sales to online events leading up to the weekend of Black Friday.
Walmart’s announcement for Black Friday 2020, especially compared to other retailers’ plans for Black Friday 2020, is anything but “traditional.”
Walmart will be holding three separate sales events, both online and, in stores and is calling the whole thing Black Friday Deals for Days. Here is a breakdown of what those events will look like:
Deals for Days Event #1
Online sales begin: Nov. 4, 7 p.m. ET
Walmart will kick off its first sale on Nov. 4 at 7 p.m. online, and has confirmed the following items will be available:
onn. brand 42-inch UHD Roku TV —$88
Hotel Style bath towels — $5
In-store sales begin: Nov. 7, 5 a.m. local time
Walmart will offer new deals in-store starting on Nov. 7 and has confirmed the following items will be available:
Magic Bullet Blender available — $15
New Bright 1:6 scale RC Truck — $40
Walmart has also stated that “new deals will also go live at Walmart.com on Sat., Nov. 7 at 12 a.m. ET.” It is unclear at this time if those online deals will be the same deals that will be live in stores or all new deals, separate from both events.
Deals for Days Event #2
Online sales begin: Nov. 11, 7 p.m. ET
Walmart will kick off its second sale online on Nov. 11 at 7 p.m. and has confirmed the following items will be discounted: electronics, TVs, computers, tablets, movies, music, apparel, hardlines and home products.
In-store sales begin: Nov. 14, 5 a.m. local time
Walmart will offer new deals in store starting on Nov. 14. Like the first Sales Event, Walmart is vague about whether these new deals will be the same as the online deals. It also announced that new deals will be available online Nov. 14, starting at 12 a.m. ET.
Deals for Days Event #3
Online sales begin: Nov. 25, 7 p.m. ET
Walmart will kick off its third sale on Nov. 25 at 7 p.m. online. Walmart has confirmed that this third event will focus on electronics, toys, apparel, seasonal decor and home products.
In-store sales begin: Nov. 27, 5 a.m. local time
On Black Friday 2020, Walmart will open at 5 a.m. local time and host new deals on a variety of products. It appears that these same deals will be available online at 12 a.m. ET on Nov. 27 as well.
Other sale events
Walmart has also announced plans for two different sale events: its annual Tire Event in stores and online, as well as its “biggest wireless phone event ever” both in stores and online.
The Tire Event starts on Nov. 7 and will run through Nov. 13. Customers will get $20 off, per tire, as well as free, lifetime balance service from Walmart Auto Care locations for all Goodyear brand tires.
The cellphone sale event is extremely vague. The event will start on Nov. 14, both online and in store, and will feature deals on iPhones and Samsung smart phones.
In-store safety measures
For all in-store events, Walmart has outlined its plans for making the experience as safe and socially distanced as possible. For example, during the in-store Black Friday events, Walmart will require customers to form a single line and will limit the number of shoppers inside at one time. Customers will also be required to shop down the right-hand side of the aisles.
To help customers shop safely, Walmart is also offering curbside pickup at all of its locations.