“Social Media: Climate Falsehoods Reached Millions On Facebook”

“Climate denial groups have used Facebook to spread disinformation to millions of people in the lead-up to the 2020 elections, according to a new report.

And they did it on the cheap.

The report by InfluenceMap, a London-based nonprofit that tracks climate lobbying, highlighted 51 climate disinformation ads that ran this year on Facebook. They found the ads were targeted to older men in rural areas and that they were viewed an estimated 8 million times.

All for the cost of $42,000.”

Scott Waldman reports for E&E News October 8, 2020.

SEE ALSO:

“Climate Denial Ads On Facebook Seen By Millions, Report Finds” (Guardian)